Choose Wisely

The Last Word is no ordinary group of hotels. Small, elusive and distinctly special, almost handmade in its own way, they are a collection of collaborative human affairs crafted by inputs from all the players involved with the brand – guests, staff and associates. Such artisanal elegance attracts people who love life and bring life to life.

Last Word’s character flows with kindness and charm. The aura is graceful and rare, way beyond boutique – space large hotels would never be able to fill because of its intimacy, privacy and cocoon-like safety. Here price is no reflection of value. The brand is judged by the people it keeps. And they are agents for social change who give of themselves to make the world better through travel. The other assessment is the serenity of the destinations.

Being akin to artisanal with its own characteristic imperfections Last Word’s way will differ from convention in five-star establishments. It’s five stars are the same but not the same. In addition, there is a greater cause to think about. We may not fit the glitz and glamour, but our quest is distinctly one of greater pleasure.

It’s comprehensible. Happiness will inevitably be the elixir that fashions lovely people in lovely places, unhappiness the distasteful toxic brew that taints the alchemy. And not just for one but for all. That fine balance of discerning hospitality is so important to our brand health that disgruntlement of any kind can never be allowed to spoil the good work.