Cookie Policy

1. About This Policy

This Cookie Policy explains how Last Word Hotels and Lodges uses cookies and similar technologies when you visit thelastword.co.za.

It should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small pieces of information stored on your device when you visit a website.

Cookies can help a website function correctly, remember preferences, understand how visitors use the website and, where permitted, measure the effectiveness of advertising.

Similar technologies may also be used to collect information about how visitors interact with a website.

3. How We Use Cookies and Similar Technologies

We use the following categories of cookies and technologies.

Essential Cookies

Essential cookies are required for the website to operate correctly and provide functions requested by the visitor.

These include cookies or similar technologies required for security, site functionality, remembering your privacy choice and enabling certain website features, such as the security checks on our forms (Google reCAPTCHA and Cloudflare Turnstile).

Essential cookies do not require your consent and cannot always be disabled without affecting the operation of the website.

Analytics

With your permission, we use analytics technologies to understand how visitors use our website.

This may include information such as pages visited, approximate location, device and browser type, referral source, time spent on the website and interactions with website content.

We currently use:

Google Analytics

Google Analytics helps us understand website traffic, pages visited and how visitors find us. Google Analytics will not store analytics cookies on your device unless you have accepted non-essential cookies. If you decline, Google may still receive limited, non-identifying signals that do not use cookies, such as a page visit being recorded.

Microsoft Clarity

Microsoft Clarity helps us understand how visitors interact with the website, including navigation, clicks and general usage patterns. Microsoft Clarity is loaded only after you have accepted non-essential cookies.

Advertising and Marketing

With your permission, we use advertising technologies to measure advertising performance and understand whether visitors reach our website after interacting with our advertising. We currently use:

• Google Ads, to measure the performance of our Google advertising.
• The Meta Pixel, to measure the performance of our advertising on Facebook and Instagram.

Advertising cookies and the Meta Pixel are only activated after you have accepted non-essential cookies. If you decline, Google may still receive limited, non-identifying signals that do not use cookies.

Information collected through these technologies may be processed by the relevant service provider in accordance with its own privacy practices.

4. Your Cookie Choices

When you first visit our website, you can choose to:

• Accept non-essential cookies
• Decline non-essential cookies

If you decline, the website will continue to operate using essential cookies only.

To change your choice later, clear this website's cookies and site data in your browser settings. The cookie banner will then appear again and ask you to choose.

You can also delete or block cookies through your browser settings. Doing so may affect certain website functions.

5. Third-Party Websites and Services

Our website may contain links to third-party websites or services, including online booking systems, travel partners and other external providers. It also shows videos from YouTube.

When you leave our website, or play an embedded video, that provider may use its own cookies or similar technologies.

Those cookies are governed by the third party's own privacy and cookie policies and are not controlled by Last Word.

6. How Long Cookies Remain on Your Device

Some cookies are temporary and are removed when you close your browser.

Others may remain on your device for a longer period to remember preferences, recognise returning visitors or measure website and advertising activity. Your cookie choice is remembered for up to 365 days.

The duration depends on the purpose of the cookie and the service provider that sets it.

You can delete stored cookies at any time through your browser settings.

7. Personal Information

Where information collected through cookies or similar technologies constitutes personal information, it will be processed in accordance with applicable South African data protection law and our Privacy Policy.

We aim to collect and process only information that is reasonably necessary for the purposes described in this Policy.

8. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, the technologies we use or applicable legal requirements.

The latest version will always be published on this website.

9. Contact Us

If you have any questions about this Cookie Policy or how we use cookies and similar technologies, please contact:

Last Word Hotels and Lodges
Email: stay@thelastword.co.za
Telephone: +27 (0)21 794 6561